Who would swipe right on your brand?

Would your dream person swipe right on your brand?

Let’s assume for a moment that your brand is human. As the brand manager or CEO, you set up your brand’s profile on one of the many dating apps out there. With a few sexy photos, a complete bio and interests, your brand is ready for the world of fast dating.

Since we are tickling our imagination, let’s take this a step further. Imagine your dream person is swiping away and happens to come across your profile.

Does this person stop on your profile, or swipe left and move on?

Let’s assume you have managed to capture a moment of fleeting interest. Next up is the bio.

Does it resonate with your dream person? Do they find your brand interesting? Something they can relate with? Something that nudges them from fleeting interest to curiosity; or dare we say growing attraction?

Let’s say they swipe right. Brilliant.

Now it’s time to chat.

How does your brand come across? Funny, smart, intellectual, boring?

Is there a stark difference between your bio and what you say now?

Assuming things go well…What next?

Would your dream person agree to go on a date with your brand?