One of the biggest mistakes a lot of business owners, and brand strategists make is spending too much time focusing on the logo. Rather, obsess over building a Living Brand.

With the increasing focus on building brands with a clear focus, the need for a brand custodian is evident. In the upper echelons of CXOs, there emerges a new title. The Chief Branding Officer. A multi-faceted role for a unique set of individuals.

A logo cannot and should not represent all the values and truths about your brand. We use brand badges as an effective mechanism to help improve brand value recall among employees.

The power of a brand is based on the common emotional connection it has in the world. Legendary brands know who they are and what they stand for. Building a brand is never easy, but this is a good place to start.

…no, your logo is not your brand. There is much more to it. Just like an iceberg, there is more to brand strategy than meets the eye.

Just remember that a strong enough iceberg can sink an ‘unsinkable ship’. A strong enough brand can weather the storm.

If your dream person were sitting across the table from your brand, how do you think that date would go? How well would your dream person resonate with the brand’s values, goals, and purpose? In short, how would your dream person react to your brand?

What if your brand was human? And it was on one of today’s many dating apps. Who would swipe right on your brand? And after that, what next?

An ever-growing, ever-evolving compilation of some of our most commonly asked questions.

Brands may take years to build. It happens with consistency and focus. But they can be torn down in a matter of days. Find your why and play the long game. That is what builds great brands.

Marketers believe that marketing should take priority over branding. While brand strategists believe that branding should be up front and center. Can we ever come to an understanding that is acceptable to both parties?

A very common question that business owners ask is "Can I check how my brand is doing without elaborate brand audit exercises?" Here are 5 simple checks that can be done in as quick as 30 minutes.

We wanted an unusual name - something offbeat. We wanted people to think twice. Most ask what it means, while others just nod knowing there is more to it… This is where we got our inspiration from.