eCarma

CHALLENGE

eCarma a digitally-driven Common area maintenance company was looking to launch its operations across the Indian subcontinent. They looked to BlackSail to help them develop a visual identity system that truly reflected their ethos.

INSIGHT

Maintenance of large commercial and apartment complexes is often an aspect that never occurs to the average person. From plumbing to security, to waste management, landscaping, and everything else in-between, we came to the realization that this is a round-the-clock job.

SOLUTION

Building on the aspect of the around-the-clock service that eCarma was offering, we developed a visual identity that was simple, friendly, and minimal. Using earth tone colors that represent solid dependability, the brand eCarma was born.

THE SCOPE

• Brand Identity Development 

• Brand Story 

• Brand Persona

• Marketing Communication Content