OpsPod

CHALLENGE

OpsPod is a company that uses the power of IoT to help its customers in the automotive and logistics sectors streamline operations, reduce costs and increase productivity.

OpsPod approached BlackSail to build a strong brand identity system that would help differentiate them from their competition in the market.

INSIGHT

Our discovery sessions led us down a path that once again reminded us of the power of modern technology. The amount of data that could be gathered using sensors placed in vehicles and the various benefits that can be offered to customers with that data is mind-blowing. And the power of technology is such that the basic unit of data capture is a deceptively simple, relatively small sensor.

SOLUTION

Using the sensor as our north star, we developed a unique identity system that captured the essence of the brand. Using a modern color palette, we built an attractive and bold visual unit.

THE SCOPE

• Brand Identity Development 

• Brand Story 

• Brand Persona

• Marketing Communication Content