GainAccess
Location: Bangalore, India
CHALLENGE
GainAccess Sports and Entertainment is a vibrant startup that focuses on curating highly customized and specialized experiences in the Sporting, Music and Entertainment industries for a discerning clientele. They partnered with BlackSail to conceptualize and build their complete brand identity system.
INSIGHT
The company is highly energetic and dynamic. A small and closely-knit team, highly motivated and driven, always went above and beyond to ensure their clients had the best possible experience. Simply put, they are always forward-focused. SOLUTION
Based on the culture of the company and the nature of the work they do, we developed a striking, powerful brand identity system, starting with the name, GainAccess - clear and meaningful. From there on, we built the logo, and the content for the website, both reflecting the personality of the brand. We then extended it to the rest of the marketing and go-to-market assets that we built for the passionate, client-first, experience management company - GainAccess.
THE SCOPE
Positioning & Messaging
Brand Naming
Brand Identity Development
Brand Story
Brand Persona
Pitch Deck Development
Marketing Content
Brand Guideline Kit
A clean and premium look-and-feel was absolutely essential for this brand’s visual identity. Catering primarily to HNWI (High-net-worth-individuals) clients and corporates, this brand had to epitomize class and finesse.
We selected gold as the primary color of the brand. Resting on a solid, glossy black surface, the shining gold visual unit brought to life the brand identity of GainAccess.
