EsmaCAT by Harmonic Bionics

Location: Austin, Texas (USA)

CHALLENGE

Harmonic Bionics, a robotics company based in Austin, Texas, developed proprietary software, EsmaCAT, which is used as part of robotic exoskeletons to help people with partial paralysis. They partnered with BlackSail Concepts to develop a complete brand identity system for EsmaCAT to go to market.

INSIGHT

After multiple workshops and interviews with the core team at Harmonic Bionics, we came to understand and share the passion that they had towards making the world a better place through the power of technology.

SOLUTION

We worked on developing a strong and modern visual identity system for EsmaCAT. With the bold and sharp strokes of the visual unit, overlayed with elements that reflect technology, the entire unit came together in a clean yet modern lockup. The various elements of the overall brand identity system were designed to reflect the ethos of this cutting-edge, robotics technology brand.

THE SCOPE